2024 Press Pass Applications are now OPEN! – CLICK HERE
Applications will be open until August 4th

We strive to attract a wide variety of press outlets to receive the best coverage for our event. To facilitate this, we feature the following tiered press categories:

Emerging Press

If you are an amateur journalist, a journalism student, part of a school news team, represent an organization founded after August 1, 2024, and/or do not meet the listed Standard Press requirements, you are considered Emerging Press. There is a limit of two badges per organization for Emerging Press.

Emerging Press badge features:

  • Complimentary weekend badge to Matsuricon
  • Ability to sign up for early entry into events for setup if space is available
    • Advance sign-up required
    • First-come, first-served
    • Generally 1 spot per outlet, per panel; up to 2 spots in Main Events
  • The chance to request private interviews with our Guests of Honor if available (Standard Press retain priority, Emerging Press will be offered remaining times)
  • Entry into press conferences, if available (advance sign-up required)
  • Mandatory Press Meet-and-Greet reception on Friday

Standard Press

Standard Press is defined as an established news outlet. Your organization or outlet must have been active for at least a year; “active” to be determined based on your press type (see below). Traditional Print will be considered “active” if they are visibly published every three months.

Standard Press organizations are generally granted up to four badges per team, but larger teams may be accepted on a case by case basis.

Standard Press badge features:

  • Ability to sign up for early entry into events for setup if space is available
    • Advance sign-up required
    • First-come, first-served
    • Generally 2 spots per outlet, per panel; up to 4 for Main Events
  • Early admittance to pass-required events, if space is available
    • Advance sign-up required
    • Does not include participation in events with an additional charge unless you have paid that extra charge already
    • Generally 1 spot per outlet, per event; up to 2 spots with prior arrangement
  • The chance to request private interviews with our Guests of Honor
  • Complimentary weekend badge to Matsuricon
  • Entry into press conferences (advance sign-up required)
  • Mandatory Press Meet-and-Greet reception on Friday

Types and Qualifications for Press

While Matsuricon welcomes a wide variety of press outlets, we do have a set of qualifications for what makes an outlet eligible for our press badge. If your type of press is not listed, you can still apply! We will determine your eligibility based on the information you provide. We may respond to your application asking for additional information to determine eligibility. Please note that meeting the minimum qualifications does not guarantee that your application will be accepted.

Local/National News, Television, and Radio Outlets (Broadcast Media)

At the time you apply, your news outlet must have been in production for at least a year. This can be online, newspaper, radio, or television news outlets. You must be able to show us that your news outlet is currently active.

Traditional Print

At the time you apply, your print publication or organization must have been in production for at least a year. There must be visible updates at least once every three months.

News Blogs/Web-Zines

At the time you apply, your blog or web-zine must have been in production for at least a year. It must be updated at least twice a month with new content and be on a public forum. If seeing your publication requires an account or payment, a trial account may be required for us to evaluate whether to approve your outlet.

Video Bloggers/Podcasters

To qualify for press badge based on video blogs, you must be an active blogger/podcaster that has been active for more than a year at the time of applying. You must have at least three video/podcast episodes a month to be considered active.

Photography/Photojournalism

Anyone can bring a camera to Matsuricon. Earning a comped, credentialed Press badge requires a bit more. In order to receive a Press badge solely as a Photographer or Photojournalist, there are special equipment and portfolio requirements that must be met. To qualify for a Press badge, you must submit examples of your work. This can be a link to a Dropbox or a Photobucket, but preference will be given to those with a social media presence or a professional website.

Equipment requirements:

  • A site hosted on a domain for your photos. Personal Facebook profiles don’t count. Facebook Pages, Flickr or other similar storage sites are fine.
  • Professional equipment.
  • Point-and-shoot and/or disposable camera owners need not apply.

If you intend to charge for your photoshoots or photos taken at the event, then you need to apply for a Photographer Badge instead.

All photographers/photojournalists will be accepted only as Emerging Press if their outlet is only focused on photography.Journalism Students

At the time of the event, you must be enrolled in a Journalism track at a school of higher education (community college, university, etc.) and have a letter of acknowledgment or proof of required coursework/assignment from your professor. Proof of enrollment (unofficial transcript) is required at badge pick-up. High school students that are part of a high school news outlet may be accepted on a case-by-case basis, even if they are underage; please email [email protected] for details.Other(Please Explain)

If your press type is not listed here, but you still think you would work well with our event, don’t hesitate to apply. There will be a space in the application for your outlet to explain what your medium is, as well as to show examples of your work. To qualify for this, we require that you be an active outlet for at least a year and a half at the time of applying. You must have at least six robust examples of your work to be considered. Less may be accepted on a case-by-case basis.

Policies and Guidelines

All press will be held to the same policies that apply to general attendees. Please review the Convention’s Policies & Safety Document, which can also be found in our Program Book.

  • All press members must identify themselves to staff by having a Matsuricon press badge visible.
  • Any member of the press must be age 18+ to qualify for a press badge.
  • Photos of specific merchandise require express approval from the exhibitor or artist.
  • Use of flash photography must be approved at each event individually.
  • Each member of a press outlet that will be attending must complete a press application.
  • Press must follow any photography restrictions that apply to regular attendees, which may include restrictions at particular panels or events (such as no video).
  • Offering or soliciting paid photographs or photoshoots is not allowed in convention space (either with a regular badge or press badge).

Badges are limited and not all applications will be approved. The number of badges issued to an outlet is at the discretion of the Publicity Director and the Press Department Head. Members of a press outlet will each receive individual consideration of their qualifications. If it is found that a badge has been requested under false pretenses, badges for that entire organization will not be approved and/or will be revoked. A press outlet may be approved for a press badge at a different tier than the one they applied for.

To ensure the enjoyment and safety of Matsuricon attendees, Guests of Honor, staff, and other credentialed Press, the Matsuricon Press Office reserves the right to revoke any press badge at any time, for any reason. A press member who has their badge revoked may be restricted from returning to one of our events in the future, as press or a general attendee. Examples of behavior that may result in badge revocation include but are not limited to:

  • Violation of the convention’s policies
  • Harassing a Guest of Honor
  • Bringing non-press, general attendees to interviews with Guests of Honor
  • Bringing non-press, general attendees into press-only areas without prior permission from Matsuricon
  • Engaging in unprofessional and/or inappropriate behavior during the event, as determined by Matsuricon staff
  • Requesting autographs or sketches outside the normal autograph sessions and/or disobeying the directions of Matsuricon staff manning autograph lines
  • Interfering with attendees’ enjoyment of the convention
  • Violating any Matsuricon policy, facility policy, or law not otherwise listed

Registration and Badge Pick-up

When you arrive at the convention, if you have pre-registered as press, you may pick up your press badge at registration with a valid ID and press approval email. Without your press badge, you will not have access to the convention. Please wear your badge in a visible location at all times when you are in the convention space.

Please note: Valid, government-issued photo ID is required for press badge pickup. For identification purposes, each press member may only pick up their own personal badge. Please report lost or missing badges to the Press Office as soon as possible.

Live updates to scheduling will be provided via email.

Post-Con Coverage

Coverage for this year should be posted no later than one month after the convention ends, providing us a copy as proof of coverage. If you need longer, communicate with us, and we can work with you.

Videos will need to be uploaded to a shared Google Drive within the same time frame for Matsuricon’s accessibility in addition to being shared on press platforms.

Your outlet will be evaluated year-to-year on the following requirements:

Standard Press and Emerging Press:

  • Any publication pertaining to our event should have a copy provided to the Press Department Head. This can be a paper copy (if you are a print-only publication), PDF, or link to the publication. We track these on our site for future references.
  • If photos are published, they should follow the Photographers’ guidelines below.

Photographers and Other Photography:

All photos you publish of Matsuricon must include written captions or be part of a larger written article. These captions should include, at a minimum, the subject’s personal name, nickname, stage name, and/or character name when applicable (only with the subject’s consent) or details on the event or location the photo portrays.

Photos are only valuable if they’re current and relevant. We do recognize the additional time required to write captions, but please keep that in mind when publishing your work post-convention. We do require that photos be up within one month of the event’s completion. We reserve the right to utilize any and all photos submitted directly to Matsuricon for promotional purposes, with full credit to the photographers who have taken them.

Did you sell or publish photos to other media outlets? Let us know, and we’d love a copy for our records!

Press Q&A

Our press guidelines allow new or amateur press to attend and get to know us as we get to know them, while still continuing our relations with established press outlets. Emerging Press registrants are welcome to request Standard Press badge after their first year.What’s the difference between press approval and having a press badge?

A confirmation email will not get you into the convention. You must pick up a physical badge at the Press Office. All members of the press must wear their badges at all times during the event in convention space.What do I need when I pick up my badge?

To pick up your badge, if you have pre-registered, you will need to present all of the following items:

  • A valid, government-issued photo ID
  • A business card if you have one
  • Proof of current enrollment in journalism courses (for students)

To expedite registration, you may also bring:

  • Press approval email
  • Copies of past work
  • Copies of unofficial transcript (if you’re accepted as a Journalism Student)

How do I obtain preferred or assigned seating for panels, or special events like the cosplay competition?

Both press badge levels will be permitted into the reserved spots for all public functions in Main Events if they are available. The same sign-up and time rules apply. Notify the staff in the Press Office of the panels you would like to attend, and they will reserve a spot for you if they are available. When space is not available, they will let you know immediately.

Reserving a spot is not reserving a physical seat, but rather a spot on a digital list. Once you have reserved this space successfully, the Press Office Staff will explain how to take advantage of this benefit as it may change based on location or event type.

Please note that Standard Press will have priority access if there is a shortage of space, and 2 spots (Standard) and 1 spot (Emerging) remains the general rule per outlet. If you arrive after the panel has been seated, you will forfeit your reserved spots.How do I interview a Guest of Honor?

While press will be able to attend guest panels, some may not have press entry available. Some guests may be available for private press conferences and/or interviews. Press are encouraged to ask questions, but also share the time with other press and fans. Members of the press are absolutely not allowed to bring personal guests into the convention or into guest interviews. If you would like to conduct a one-on-one interview with a guest, please contact the Matsuricon Press Department Head for consideration.Why might my press badge be revoked?

Reasons for revocation include but are not limited to:

  • Bothering or harassing a guest
  • Requesting autographs or sketches outside the normal autograph sessions
  • Bringing non-press guests to interviews or special events
  • Unprofessional and/or inappropriate behavior
  • Violation of any policy set forth by the Press Office, Matsuricon, or our venue.

Note: The Matsuricon Press Department Head and Matsuricon retain the right to revoke any badge at any time for any reason whatsoever.